The fundamentals and practice of marketing
Wilmshurst, John2011
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'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field, most particularly the changes wrought by new technology.
Main title:
The fundamentals and practice of marketing / John Wilmshurst, M.A., F.C.A.M., A.M.B.I.M., Adrian Mackay, B.Sc.(Hons), Dip.M., M.C.I.M., M.B.A.
Author:
Wilmshurst, John, authorMackay, Adrian, author
Edition:
Fourth edition.
Imprint:
London : Routledge, 2002.
Collation:
viii, 376 pages : illustrations (black and white) ; 25 cm
Notes:
Previous ed.: 1995.This edition originally published: with the same ISBN : Oxford: Butterworth-Heinemann.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780750654494 (pbk)
Dewey class:
658.8658.8658.8
LC class:
HF5415
Language:
English
Subject:
BRN:
877345