The High-Purpose Company [electronic resource] : The Truly Responsible (And Highly Profitable) Firms That Are Changing Business Now
Arena, Christine2010
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In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long–held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High–Purpose Company uncovers this and other truths, and guides readers through the step–by–step process that is currently embraced by the world's most forward–thinking firms.
Author:
Imprint:
[Place of publication not identified] : HarperCollins e-books, 2010
Collation:
1 online resource (1 text file)
ISBN:
9780062010476
Language:
English
Subject:
BRN:
2598670