Marketing research essentials
McDaniel, Carl D.2006
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Written by marketing professionals with over 40 years combined experience, this book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
Main title:
Marketing research essentials / Carl McDaniel, Jr., Roger Gates.
Edition:
Fifth edition.
Imprint:
Hoboken, N.J. : John Wiley, c2006.
Collation:
xvi, 479 pages : illustrations (black and white) ; 26 cm.
Notes:
Previous edition: 2003.Includes bibliographical references and index.
ISBN:
9780471684763 (pbk)
Dewey class:
658.83
Language:
English
Subject:
BRN:
2384475