I'd like the world to buy a Coke : the life and leadership of Roberto Goizueta
Greising, David1998
Books, Manuscripts
In 1960 Roberto Goizueta fled his native Cuba with 20 dollars in his pockets and 100 shares in Coca Cola. He went on to become a chairman and chief executive of the company. This book offers a biography and a business profile of Goizueta.
Author:
Imprint:
Wiley, c1998.
Collation:
xviii, 334p., [8]p. of plates.
ISBN:
9780471194088
Dewey class:
338.76362
Language:
English
BRN:
2377504