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Dictionary of marketing communications

Govoni, Norman A. P. (Norman Alceo Paul), 1938-2003
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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Main title:
Dictionary of marketing communications / Norman A. Govoni.
Author:
Govoni, Norman A. P. (Norman Alceo Paul), 1938-
Imprint:
Thousand Oaks, Calif. ; London : SAGE, 2003.
Collation:
v, 247 p. ; 26 cm.
Notes:
Includes bibliographical references (p. 245-246).
ISBN:
9780761927716 (pbk)9780761927709 (hbk)
Dewey class:
658.8003658.803
Language:
English
Subject:
Marketing -- DictionariesCommunication in marketing -- Dictionaries
BRN:
2369464
Bookmark link:
https://southlanarkshire.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2369464

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Total copies: 1

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